What is the most hilarious marketing gimmick you have seen so far this year? If you have been watching all the viral sex marketing headlines to come out of CamSoda labs you’d have to give them the nod. CamSoda labs is the marketing arm of sex cams site called CamSoda (reviews at that link). The vivid parody new stories range from cam girls getting attacked by sharks, cam girl emoji’s, to supercast which purports to give webcam models the ability to sync their sex toys when their team scores during the superbowl. There is even holloweenie penis sleeve and now derbycast; it’s the stuff of marketing legend. The absurdity of their headlines along with a healthy marketing budget has really propelled this adult webcams platform out of obscurity.
CamSoda Continues to Engage Performers with New Functionality
Here is just one of these super funny headline making images we ran across on venturebeat.com. There has also been a bunch of coverage from CNET and Techcrunch over the past 24 months.
Another clever parody news article called Holo-cam by Camsoda…
Maybe the funniest of all though was the Jerkshirt…
Camsoda has done a marvelous job monetizing or rather offering cam girls the ability to make more money with their content. They’ve understood well that cam girls can’t always be online at all times and so they’ve given them the ability to sell their clips, sell access to their Snapchat, and so much more.
Pornstar Cams Are Popular at This Live Sex Website
The company behind camsoda is based in Florida in the US and from the word go they’ve really engaged the American porn market starting directly with the pornstars. However there is not as many former pornstars on webcams broadcasting these days both across the board and at camsoda. This approach still gave them an early leg up though. At the time CamSoda launched, lots of pornstars were leaving streamate (review at that link) and they found a new home at a higher paying platform for at least they thought. At least in this editor’s opinion though, they soon discovered is camsoda doesn’t have near the level of traffic and Big Spenders as streamate does. Something that is still true today. Camsoda is more like a miniature version chaturbate (reviews at that link). Of course they don’t have the depths of functionality of that cam site either, but they are making inroads.
CamSoda is on a Winning Streak
Nevertheless the real story here is how camsoda has used some brilliant clickbait concepts along with strategic paid marketing placement articles to push themselves in the same trajectory as the big boys; in other words the world’s largest sex webcam sites like LiveJasmin. At the end of the day though camsoda has a long way to go before they can be considered one of the best adult webcam sites. What camsoda offers though is a fresh and fun new cam sex site. Even down to the bubbles in their trademark logo, CamSoda seems like a brand that really has an exciting future.